Build Alliances That Actually Drive Growth

In today’s ecosystem-driven business world, strategic partnerships can unlock new revenue streams, accelerate market entry, and extend your brand reach. But too often, these relationships underperform because they’re built without a clear framework, shared incentives, or long-term alignment.

That’s where I come in.

With decades of experience building global channel programs, negotiating Master Services Agreements (MSAs), and launching accredited partner networks, I help organisations design partnership strategies that work in the real world — not just on paper.

What I Do

Partner Program Strategy

I work with you to create a partnership model aligned with your commercial goals — whether it’s channel sales, technology alliances, or referral networks. Together, we define:

• The right partner types (e.g.,      resellers, GSIs, influencers)

• Tiered structures with clear value exchange

• Incentives and performance models that drive commitment

• Internal enablement to support scale

Partner Identification & Onboarding

Using your ICP (Ideal Customer Profile) and GTM strategy, I help identify, profile, and prioritize high-value partners. Then I support:

• Outreach and positioning

• Deal structuring and negotiations

• Onboarding playbooks and training      materials

Co-Sell & Joint GTM Frameworks

To drive early traction, I build joint value propositions and go-to-market assets with and for your partners — ensuring alignment from day one:

• Shared sales motions

• Co-branded campaigns

• Pipeline sharing and reporting processes

Operational Infrastructure

Partnerships only scale when the right processes are in place. I help you build the internal infrastructure to support them:

• Performance metrics and dashboards

• Partner portals, playbooks, and      certifications

• Role clarity across sales, marketing, and      success

MSA & Contract Support

I’ve created MSAs that remove friction, protect IP, and encourage mutual growth — particularly useful for global deals or regulated industries. I support:

• Contract creation or refinement

• Legal negotiation strategy

• International considerations for EMEA,      SEA, and beyond

Why It Works

Unlike agencies or consultants who only focus on theory, I’ve led these programs from the inside — and I know what slows them down. My approach is lean, strategic, and execution-focused. You’ll walk away not just with a strategy, but with the tools, templates, and partnerships to activate it.