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Go-To-Market & Expansion Strategy
Turn strategy into revenue across new markets and offerings. Example: Delivered £15M+ ARR pipeline through partner-led GTM across EMEA and APAC.

A GTM plan is only valuable if it converts into pipeline and revenue.
I design and execute GTM models that work in the real world.
What I do
Define target segments, routes to market and partner strategy
Build messaging and positioning that resonates with enterprise buyers
Launch into new regions, sectors or service lines
Align sales, partners and marketing around execution
Outcome
Faster market traction
Scalable pipeline generation
Repeatable revenue models
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