Get Your Sales Team Firing on All Cylinders

Sales is the engine of growth — but even the best teams can stall if the strategy isn’t right, the pipeline is weak, or the tools just don’t support execution.

I help organisations unlock their commercial potential by strengthening sales performance from the ground up. Whether you need to land bigger deals, boost conversion rates, or realign your team around new priorities, I’ll bring clarity, momentum, and results.

My approach is rooted in decades of frontline experience — not just theories from a slide deck. I’ve built, rebuilt, and led sales teams through global expansions, tech shifts, and downturns. Now, I help others do the same.

What I Do

Sales Strategy & Restructuring

First, we look at the bigger picture: how your sales function is structured, where it’s underperforming, and what’s missing. Then we redesign it for success:

• Define or sharpen your      value proposition

• Clarify your ideal      customer profile and segmentation

• Realign targets,      territories, and incentives

• Introduce smarter      forecasting and pipeline planning

Pipeline & Performance Optimisation

No more ‘hope and hustle’ — I help your team build a solid, data-informed pipeline:

• Review and refine      pipeline stages and definitions

• Improve lead      qualification and discovery practices

• Remove bottlenecks      that stall deals mid-funnel

• Increase velocity and      close rates with practical tweaks

Sales Enablement Toolkits

Your team performs best when they’re equipped with the right tools, content, and training. I help you:

• Build playbooks      tailored to your offering and audience

• Develop messaging      frameworks and objection-handling scripts

• Equip teams with case      studies, decks, and deal-closing assets

• Roll out onboarding      and training programs that actually stick

C-Suite and Enterprise Sales Support

For high-value deals and complex engagements, I offer direct support:

• Executive coaching for      sales leaders and founders

• Help with RFP      responses, pitch structure, and deal strategy

• Support during      negotiations and proposal refinement

• Acting as a “deal      coach” to get key accounts over the line

Why It Works

I’ve led sales teams from $0 to $10M+, negotiated $9M enterprise deals, and turned underperforming teams into high-output units. I understand both the scienceof process and the art of selling — and I bring both to the table.

You won’t just get advice — you’ll get tools, structures, and outcomes that stick